Sans Normal Kidib 8 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Pill Gothic' by Betatype, 'Plasto' by Eko Bimantara, 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, 'Core Sans NR' by S-Core, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, sporty, modern, assertive, friendly, energetic, impact, motion, approachability, clarity, modernity, slanted, rounded, soft corners, open apertures, geometric.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes are low-contrast and appear optically even, with gently softened joins and terminals that keep the texture from feeling sharp. Counters are generous and apertures stay open in letters like C, S, and e, producing a clear, high-impact rhythm in display sizes. The italics are built as true obliques with consistent forward lean across caps, lowercase, and figures, while widths vary naturally per glyph, creating an active, less rigid line.
Best suited to bold headlines and short-to-medium display text where its wide, slanted forms can create momentum and emphasis. It works well for branding and packaging that need a modern, energetic presence, and for promotional materials where clarity at large sizes matters.
The overall tone is confident and energetic, with a contemporary, athletic feel. Its rounded geometry and open shapes keep it approachable despite the strong weight, giving it a friendly, promotional voice rather than a severe corporate one.
The design appears intended to deliver a strong, contemporary sans voice with added motion from a consistent italic angle. By pairing heavy strokes with rounded geometry and open counters, it aims to stay readable and friendly while still projecting impact.
The caps read clean and stable, while the lowercase shows a robust, slightly bouncy texture driven by the slant and wide set. Numerals are similarly sturdy and legible, matching the letterforms in weight and curvature for cohesive headline use.