Sans Normal Utmap 2 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, confident, modern, energetic, emphasis, momentum, space saving, impact, slanted, compact, clean, rounded, solid.
A compact slanted sans with sturdy, even stroke weight and rounded curves throughout. The proportions are tight and space-efficient, with short extenders and a brisk rhythm that keeps words visually cohesive. Terminals are mostly clean and slightly softened, and the overall construction favors simple, geometric bowls and open apertures for legibility at smaller sizes. Numerals and capitals follow the same forward-leaning, streamlined build, giving mixed settings a consistent texture.
Well-suited for headlines, short blurbs, and promotional copy where a fast, assertive voice is helpful. It can work effectively in branding, packaging, and sports or lifestyle contexts where compact width and a strong italic stance help fit more characters while keeping a high-impact look. For longer paragraphs, it’s most effective when set with comfortable line spacing to offset the tight, energetic texture.
The strong slant and compact forms convey motion and urgency, producing an energetic, contemporary tone. Its solid presence reads confident and utilitarian rather than delicate, with a straightforward voice suited to attention-grabbing messaging. The overall feel is sporty and pragmatic, with a modern, no-nonsense character.
The design appears intended to deliver an efficient, space-saving sans with a strong forward slant for emphasis and momentum. Its simplified geometry and sturdy strokes prioritize clear, high-impact communication in display and marketing-driven settings.
The forward lean is pronounced and consistent across cases, and the spacing is relatively tight, which increases the sense of speed in longer lines. Round letters (like O/C) stay smoothly elliptical, while diagonals (like V/W/X/Y) emphasize the font’s angular momentum without becoming sharp or brittle.