Slab Square Hila 2 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, logos, packaging, industrial, western, collegiate, retro, assertive, impact, ruggedness, nostalgia, structure, blocky, squared, stencil-like, notched, compact.
A heavy, block-constructed slab serif with squared geometry and flat terminals throughout. Strokes are uniform and massy, with angular corners, small cut-in notches, and occasional chamfered joins that give many letters a carved, mechanical feel. Counters tend to be rectangular and tight, creating a dense color on the page; spacing reads sturdy and deliberate rather than airy. The lowercase is built on a tall x-height with short extenders, and the overall rhythm stays rigid and modular, emphasizing strong verticals and crisp, right-angled structure.
Best suited to display applications such as posters, headlines, labels, and bold branding where strong silhouette and impact are priorities. It also works well for signage and packaging that benefit from a sturdy, vintage-industrial or western-leaning aesthetic. Longer passages will appear very dense, so generous size and spacing help maintain clarity.
The tone is bold and workmanlike, evoking signage and utilitarian printing with a retro edge. Its squared serifs and cut-in details suggest a rugged, no-nonsense voice that can feel western or collegiate depending on context. Overall it reads confident, loud, and highly graphic.
The likely intention is a high-impact, square-slab display face that delivers maximum presence with a modular, carved-in detailing. Its compact counters and notched construction appear designed to hold up in bold, attention-grabbing settings and to communicate toughness and heritage-leaning character.
The design relies on repeated rectangular motifs across letters and numerals, helping it feel cohesive in headlines. The sample text shows that the dense counters and heavy weight create a dark texture, especially at smaller sizes, where it functions more as a display face than a text workhorse.