Sans Normal Agdev 1 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Sztos' by Machalski, 'Prelo Compressed' by Monotype, 'LFT Etica' by TypeTogether, and 'Coben' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, utilitarian, assertive, sportswear, retro, space-saving impact, high visibility, straightforward neutrality, brand emphasis, condensed, compact, sturdy, punchy, high-impact.
A compact, heavy sans with condensed proportions and strong vertical emphasis. Strokes are consistently thick with minimal modulation, producing dark, even color and tight counters. Curves are mostly round and blunt, while terminals are clean and straightforward; several forms show slightly squared-off joins that reinforce a sturdy, engineered feel. Uppercase shapes read tall and efficient, and the lowercase follows with simple, workmanlike construction and restrained detailing.
This font is best suited to display roles where economy of width and strong impact are needed, such as headlines, poster typography, packaging callouts, and signage. It can also work well for sports and team branding, labels, and short UI or wayfinding text where bold clarity is prioritized over a relaxed reading texture.
The overall tone is functional and forceful, with a no-nonsense voice that feels at home in industrial, athletic, or street-oriented contexts. Its compressed stance and dense weight convey urgency and confidence rather than delicacy or warmth.
The design appears intended to deliver maximum presence in a narrow footprint, combining simple geometry and heavy strokes to stay legible and emphatic at large sizes and from a distance.
Spacing appears relatively tight, which increases visual density and helps the face hold together in short bursts. Numerals are similarly compact and bold, matching the uppercase rhythm for consistent emphasis across headings and key figures.