Sans Normal Okrul 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; 'Architype Renner' by The Foundry; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, confident, clean, techy, clarity, impact, versatility, modern branding, simplicity, rounded, geometric, compact, crisp, open.
This is a geometric sans with sturdy, uniform strokes and round, elliptical bowls that read as clean and contemporary. Capitals are broadly proportioned with simple construction, while lowercase forms keep a straightforward, utilitarian rhythm. Curves are smooth and consistent; counters are generally open, and joins are handled without decorative detailing. Diacritics and terminals appear blunt and functional, contributing to a compact, high-impact texture in text.
It works best for short-to-medium copy where a strong, modern voice is needed—headlines, branding systems, packaging, and promotional graphics. The clear, geometric shapes also suit UI labels and product interfaces when set at sizes where its weight can aid quick recognition. For long-form body text, it will be most comfortable when used with generous size and spacing due to its dense, emphatic color.
The overall tone feels modern and dependable, with a friendly approach driven by rounded shapes and uncomplicated letterforms. Its heavy presence makes it feel assertive and punchy, yet still approachable rather than severe. The look aligns well with contemporary digital and brand-forward aesthetics.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and impact through simple geometry and consistent stroke treatment. It aims to deliver a confident, brand-ready presence while staying neutral enough to pair with other type in functional layouts.
Round characters like O and Q present as near-circular, and the numerals share the same geometric logic, producing a cohesive alphanumeric set. Spacing appears balanced for display use, creating a dense, even color in paragraphs at larger sizes.