Sans Normal Amlin 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans A' and 'Core Sans AR' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, product branding, neutral, modern, clean, friendly, straightforward, versatility, clarity, readability, modern utility, geometric, rounded, monoline, open apertures, high legibility.
This is a clean, monoline sans with geometric construction and broadly rounded bowls. Strokes are even and steady, with smooth curves and crisp terminals that stay mostly square rather than tapered. Counters are generous and open, giving letters like C, G, e, and s clear interior space and easy differentiation. The uppercase shows confident, simple forms with wide curves on O/Q and a straightforward, circular feel overall, while the lowercase keeps a practical rhythm with a single-storey a and g and compact, efficient details on r and t. Numerals are plain and sturdy, matching the same even stroke logic and rounded geometry.
It suits interface copy, product UI, and general body text where a clean, dependable sans is needed. The open counters and even stroke weight also make it a good option for signage, wayfinding, and editorial layouts that require clear, low-fuss typography.
The tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness without becoming playful, creating a steady, professional voice that feels at home in modern interfaces and general-purpose branding.
The design intent appears to be a versatile, modern workhorse sans built from simple geometric forms, aiming for broad readability and an unobtrusive, contemporary texture in both headlines and continuous text.
Spacing appears balanced and consistent in both the grid and paragraph sample, producing an even texture in running text. The design favors open shapes and uncomplicated joins, which helps the font hold up well at a range of sizes and in dense paragraphs.