Sans Normal Amnuz 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, friendly, legibility, versatility, clarity, systematic, geometric, open, crisp, balanced, straightforward.
A clean sans with geometric underpinnings and gently rounded curves. Strokes are largely monolinear, with smooth transitions and minimal modulation, creating an even color in text. Counters are open and fairly generous, and the shapes favor simple circular/elliptical construction (notably in O/C/G and the bowls of b/d/p/q). Terminals are mostly straight and crisp, with squared ends and subtle rounding in curves; spacing appears moderate, supporting clear word shapes in running text.
Works well for interface copy, product UI, dashboards, and general-purpose typography where consistent texture and quick recognition matter. Its clean geometry also suits brand systems, wayfinding, and presentation design, and it holds up in short headlines as well as paragraph settings.
The overall tone is contemporary and matter-of-fact, with a friendly clarity that stays out of the way. Its restrained geometry and even rhythm read as practical and trustworthy rather than expressive or decorative.
Designed as a versatile, modern workhorse sans: prioritizing legibility, even spacing, and a calm typographic voice. The geometric construction suggests an aim for clarity and consistency across letters and numerals in everyday design contexts.
Uppercase forms feel steady and architectural, while lowercase keeps simple, readable silhouettes with single-storey a and g. Numerals are clean and legible with straightforward forms that match the letter rhythm, suiting mixed alphanumeric settings.