Sans Normal Amduh 19 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Masserini' by Studio Sun, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: ui text, brand systems, product design, signage, editorial, clean, neutral, modern, friendly, versatility, clarity, modern utility, accessibility, geometric, open apertures, rounded forms, even rhythm, high legibility.
This sans serif shows a clean, geometric construction with circular bowls and smooth curves paired with straight, unmodulated stems. Letterforms are upright with even spacing and a steady baseline rhythm, producing a calm, consistent texture in text. Counters are open and shapes are simple and well-balanced, with a single‑storey “a” and “g” contributing to a straightforward, contemporary feel. Numerals follow the same rounded, monoline logic, reading clearly at display and text sizes.
It performs well in UI and product contexts where a clean, predictable rhythm supports fast scanning. The open counters and even stroke color also make it suitable for branding systems, wayfinding/signage, and general editorial layouts that need a modern sans without strong stylistic bias.
The overall tone is neutral and modern, leaning friendly through its round forms and uncomplicated shapes. It feels pragmatic and approachable rather than expressive, suited to interfaces and everyday communication where clarity matters.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and a contemporary geometric presence. Its restrained detailing suggests a focus on broad usability across digital and print applications.
Round characters like O/C/G read very circular and smooth, while diagonals in A/V/W/X are crisp and stable, helping the design feel structured. The lowercase has a simple, utilitarian build (notably the single-storey forms), keeping the voice consistent across headlines and paragraphs.