Sans Normal Egbup 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, captions, posters, modern, friendly, airy, casual, clean, readable italic, friendly modernity, soft neutrality, contemporary branding, rounded, humanist, open, smooth, flowing.
A lightly slanted sans with rounded, softly modeled curves and smooth joins. Strokes stay even and uncomplicated, with open apertures and generous internal counters that keep the forms clear. The proportions feel balanced rather than compressed, and the letterforms show a gentle, humanist rhythm—especially in the curved characters and the slightly calligraphic flow of the diagonals. Numerals follow the same soft, rounded construction, with a simple, readable lining feel.
Well suited to interface copy, captions, and general-purpose editorial typography where a gentle italic voice is desired without sacrificing clarity. Its open shapes and rounded construction also make it a good fit for contemporary branding, packaging, and promotional headlines that benefit from a friendly, modern tone.
The overall tone is approachable and contemporary, combining a clean sans structure with an easygoing italic motion. It reads as friendly and informal without becoming decorative, giving text a subtle sense of movement and warmth.
Likely designed as a clean italic companion or standalone italic sans that prioritizes readability while adding a subtle, personable motion. The rounded shaping and open counters suggest an intention to remain neutral and functional, but with a warmer, more human cadence than a purely geometric approach.
The slant is consistent across caps, lowercase, and figures, creating a cohesive forward-leaning texture in paragraphs. Rounded terminals and smooth curvature help prevent sharp, technical edges, making the face feel less rigid than a strictly geometric italic.