Sans Normal Adnog 21 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype and 'Avenir', 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Rounded', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, friendly, clean, lively, approachable, emphasis, clarity, versatility, modernity, humanist, oblique, open counters, rounded terminals, crisp.
A clean oblique sans with softly rounded curves and mostly uniform stroke thickness. Letterforms are built from simple geometric shapes but retain a humanist ease in the joins and openings, keeping counters spacious and legible. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm is smooth with slightly varied character widths that prevent a rigid, mechanical feel. Terminals are generally clean and unadorned, with clear, open shapes in letters like C, S, e, and a.
Well-suited for interface typography, product branding, and short-to-medium editorial text where a clean sans with added forward motion is desired. It also works effectively in headings, callouts, and signage thanks to its open counters and clear, uncluttered forms.
The font reads as contemporary and approachable, balancing a neutral, utilitarian clarity with a gentle warmth. Its steady slant adds motion and emphasis without turning into a dramatic display italic, giving text an energetic yet controlled tone.
The design appears intended as a versatile oblique companion for modern sans typography—providing emphasis and momentum while preserving clarity and an even, dependable texture in running text.
Figures follow the same oblique stance as the letters and keep simple, easily distinguishable silhouettes. Uppercase forms stay straightforward and readable, while the lowercase maintains open apertures and smooth curves that support comfortable continuous reading.