Sans Normal Amkus 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Laire Sans' by Jolicia Type, 'Fact' by ParaType, and 'Core Gothic N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, ui labels, signage, posters, branding, modern, friendly, clean, confident, straightforward, clarity, versatility, modern utility, robustness, rounded, geometric, crisp, even, open.
A sturdy sans with geometric underpinnings and broadly rounded bowls. Strokes stay even throughout, with smooth curves and squared terminals that keep the forms crisp rather than soft. Counters are open and generously sized, giving letters like a, e, and g clear internal shapes, while verticals and horizontals align with a steady, consistent rhythm. The overall proportions feel balanced and practical, with clear joins and minimal decorative nuance.
Well-suited to headlines and display copy where a clear, modern voice is needed, and it also holds up for UI labels and product interfaces thanks to its open counters and steady rhythm. The strong, uncomplicated shapes make it a good candidate for signage, posters, and branding systems that prioritize clarity and consistency.
The tone is contemporary and approachable, pairing a no-nonsense structure with enough roundness to feel friendly. Its solid weight and clean silhouettes read as confident and direct, without feeling clinical.
Likely designed as a versatile, contemporary sans that emphasizes clarity and robustness. The geometric rounding and even stroke behavior suggest an intent to stay neutral and functional while remaining approachable across a wide range of sizes.
Spacing and letterfit appear regular and controlled in the text sample, supporting continuous reading while keeping a strong presence at larger sizes. Numerals follow the same straightforward construction, with clear, simple outlines that match the letters.