Slab Square Sana 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co. and 'Kate Slab' by Monday Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, authoritative, retro, industrial, impact, clarity, durability, heritage feel, display strength, blocky, robust, bracketless, square-serifs, high-impact.
This typeface uses heavy, block-like slab serifs with flat terminals and minimal stroke modulation. Proportions are compact and steady, with wide bowls and generous interior counters that keep forms clear at display sizes. Curves are firm and slightly squared in feeling, while joins and corners read crisp and mechanical. The lowercase is straightforward and workmanlike, with a single-storey “g” and a simple, sturdy “a,” reinforcing an overall utilitarian rhythm.
It performs best in headlines, subheads, and other display contexts where its sturdy slabs and dense texture can carry a page. It’s also a good fit for branding and packaging that benefits from a bold, traditional-industrial voice, and for editorial layouts that want a strong, classic accent in titles and callouts.
The overall tone is confident and no-nonsense, projecting durability and a classic, print-forward presence. Its chunky slabs and squared finishing give it a practical, slightly vintage voice—well suited to messaging that wants to feel established, dependable, and direct.
The design appears intended to deliver a strong slab-serif presence with squared, flat-ended detailing—prioritizing impact, clarity, and a solid typographic footprint. The consistent weight and robust serifs suggest a focus on confident display typography with a practical, print-oriented character.
Figures are strong and prominent, matching the letterweight closely for an even typographic color in mixed alphanumeric settings. The sample text shows tight, assertive word shapes with clear punctuation and a consistent, emphatic baseline texture.