Slab Square Simu 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ratatam' by alphabeet.at and 'Ainslie Slab', 'Haboro Slab', and 'Haboro Slab Soft' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, collegiate, heritage, workmanlike, impact, legibility, authority, classic tone, durability, blocky, square-serifed, high-ink, compact, bracketless.
A heavy, slab-serif typeface with square, unbracketed serifs and flat terminals that create a crisp, blocky silhouette. Strokes are thick and largely uniform, with minimal modulation and generous interior counters for clarity at display sizes. The lowercase has a robust, compact build with short ascenders/descenders relative to the body, while capitals feel broad and emphatic. Overall spacing and rhythm read steady and deliberate, with strong verticals and firm horizontal slabs anchoring the forms.
Best suited to headlines, subheads, posters, and logotype-style branding where strong presence and stability are desired. It can also work well for packaging and signage that benefits from bold, straightforward letterforms and high-contrast text-to-background impact.
The font conveys a solid, dependable tone with a classic, institutional feel. Its squared slabs and dense color give it an assertive voice that can feel traditional and slightly industrial, leaning toward familiar, no-nonsense signage and collegiate or editorial headline energy.
The design appears intended to deliver a bold, readable slab-serif voice with squared terminals—prioritizing durability, clarity, and a classic, authoritative texture for prominent typographic roles.
The numerals are weighty and highly legible, matching the letterforms’ blunt, squared detailing. Curved letters (like C, G, O, Q) maintain a firm, disciplined roundness rather than soft calligraphic curves, reinforcing the font’s sturdy texture.