Sans Normal Ladav 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Afical' by Formatype Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, modern, confident, punchy, emphasis, momentum, impact, modernity, clarity, slanted, geometric, rounded, clean, compact.
A heavy, forward-slanted sans with largely geometric construction and smoothly rounded curves. Strokes are thick and uniform, with clean joins and minimal modulation, producing a strong, compact rhythm. Counters stay open despite the weight, and round letters (like O/C/G) read as broad, even ovals, while diagonals (V/W/X/Y) are crisp and assertive. The overall spacing feels tight-to-normal, tuned for impactful headline use rather than airy text settings.
Best suited to short, high-impact typography such as headlines, posters, and promotional graphics where the slant and weight can carry emphasis. It also fits energetic brand applications—sports, fitness, events, and bold packaging—where quick recognition and strong presence are priorities.
The pronounced slant and dense black color create a fast, assertive tone with a contemporary, performance-oriented feel. It communicates momentum and confidence, leaning toward athletic and promotional messaging rather than quiet, editorial neutrality.
Designed to deliver maximum impact with a streamlined geometric skeleton, combining strong weight and a consistent slant for speed and emphasis. The simplified lowercase and sturdy proportions suggest an intention to remain highly legible at large sizes while projecting an active, modern character.
The lowercase shows single-storey forms (notably a and g), reinforcing a simplified, contemporary voice. Terminals are straightforward and squared-off in feel, while curves remain smooth, giving a clear, no-nonsense silhouette at display sizes.