Sans Normal Asmuk 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Equip' by Hoftype, 'Neptune' by Indian Type Foundry, 'Nietos' by Melvastype, and 'Core Gothic N' by S-Core (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, presentations, neutral, modern, clean, friendly, functional, clarity, versatility, modernity, simplicity, geometric, monolinear, open counters, round terminals, even rhythm.
A clean sans with largely monolinear strokes and smooth, geometric curves. Round characters (C, O, Q, G) feel close to circular with open apertures, while verticals and horizontals stay straight and steady for a consistent texture. Terminals are mostly squared-off with gentle rounding where curves meet, and the lowercase shows single-storey forms for a and g, contributing to a simplified, contemporary silhouette. Numerals are straightforward and readable, with balanced proportions and clear interior counters.
Works well for UI labels, product copy, and general-purpose typography where clarity and consistency matter. Its clean shapes and open counters support wayfinding and signage, while the simple geometry also suits contemporary branding and presentation materials.
The overall tone is neutral and modern, aiming for clarity rather than personality-driven quirks. Its geometry and even rhythm create a calm, dependable feel that reads as contemporary and approachable in both interface-like settings and general communication.
The design appears intended as a versatile, all-purpose sans focused on legibility and a modern, geometric voice. By keeping stroke behavior uniform and letterforms simplified, it aims to provide a reliable reading experience across headlines and text.
Spacing appears moderately open, helping maintain legibility in running text. The joins and curves are kept smooth and controlled, giving the design a tidy, consistent color across lines without noticeable flare or calligraphic influence.