Sans Contrasted Mawi 2 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, expressive, dynamic, retro, friendly, sporty, add motion, inject personality, display impact, retro flavor, oblique, rounded, brisk, calligraphic, informal.
This typeface has an oblique, forward-leaning construction with smooth, rounded terminals and a subtle calligraphic modulation that gives strokes a slightly tapered, brush-like finish. Forms are generally open and generously proportioned, with broad bowls and a lively rhythm that varies from glyph to glyph, adding an intentionally handcrafted feel. Curves are emphasized over sharp corners, and joins often swell slightly, which keeps the texture bold and animated in both uppercase and lowercase.
It performs best in short-to-medium text settings where character can lead: headlines, posters, brand marks, packaging, and promotional graphics. The lively rhythm and softened terminals help it stand out at larger sizes, while the oblique flow can add emphasis and momentum in titles and callouts.
The overall tone feels energetic and personable, with a vintage-leaning, sign-painting sensibility. Its slanted stance and soft, swelling strokes read as upbeat and informal—more expressive than neutral—making it well suited to messaging that benefits from motion and warmth.
The design appears intended to deliver a modern, legible sans structure with added movement and personality through oblique construction and gentle stroke modulation. It aims to bridge clean display usability with a handcrafted, retro-inflected warmth for attention-grabbing communication.
Round characters like O and o appear slightly squarish in their outer silhouette, helping the face feel sturdy despite the slant. Numerals are bold and simplified with smooth curves and minimal detailing, matching the letterforms’ friendly, display-oriented personality.