Serif Normal Firid 3 is a bold, normal width, high contrast, italic, normal x-height font visually similar to 'Periodica' by Mint Type and 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: headlines, book covers, magazine titles, pull quotes, branding, classic, formal, literary, editorial, elegant, emphasis, elegance, tradition, dramatic contrast, editorial tone, bracketed, calligraphic, chiseled, tapered, ball terminals.
A slanted serif with pronounced thick–thin modulation and crisp, tapered terminals. Serifs are bracketed and wedge-like, with a slightly calligraphic, chiseled feel rather than purely mechanical construction. Uppercase forms are sturdy and compact, while the lowercase shows lively rhythm with angled entry/exit strokes, single-storey a and g, and a narrow, energetic cursive flow. Numerals follow the same italic stress and include distinctive curves and tapering, giving figures a refined, old-style flavor.
This font is well suited for headlines, book and magazine titling, and pull quotes where an emphatic italic with high contrast can carry the voice. It can also work for refined branding applications and short blocks of display text where its dense color and lively serif detailing remain clear.
The overall tone is traditional and cultivated, leaning toward an editorial and literary voice. Its dramatic contrast and italic momentum add a sense of sophistication and emphasis, suitable for expressive, polished typography rather than utilitarian neutrality.
The design appears intended to deliver a traditional serif reading of “italic” as a primary voice: dramatic contrast, calligraphic stress, and classical detailing that brings emphasis and elegance to display typography.
Stroke endings often resolve into sharp points or small ball-like terminals, and curves show a strong diagonal stress that keeps text lines dynamic. Spacing appears moderately tight in display settings, with a dense, dark color that holds together well at larger sizes.