Sans Normal Ramuw 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Area' by Blaze Type, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Prelo Condensed' by Monotype, 'Belle Sans' by Park Street Studio, and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, chunky, bubbly, retro, approachability, display impact, retro charm, brand friendliness, rounded, soft, puffy, compact, informal.
A heavy, rounded sans with blunted terminals and soft corners throughout, producing a dense, “puffy” silhouette. Curves are broad and circular, counters are generally compact, and apertures tend to be small, giving the face a sturdy, poster-like color. Stroke endings and joins stay smooth and simplified, with a slightly uneven, hand-cut feel in diagonals and curved transitions that adds warmth without becoming script-like. Overall spacing reads tight-to-moderate, with a consistent, high-impact texture across both uppercase and lowercase.
Best suited to headlines, short statements, and branding where a bold, friendly presence is needed—such as posters, packaging, kids or family-oriented materials, food and beverage labels, stickers, and simple logo wordmarks. It can work in short bursts of text, but its dense counters and rounded forms are most effective at larger sizes.
The font conveys a cheerful, approachable tone with a hint of retro cartoon signage. Its softened geometry and thick shapes feel cozy and humorous rather than corporate or technical, making text look friendly and energetic even at large sizes.
The design appears intended to deliver maximum impact with a warm, approachable personality, using simplified rounded construction and heavy forms to stay legible and charismatic in display contexts.
The uppercase leans toward rounded, emblem-like forms (notably in C/G/S), while the lowercase maintains simple, single-storey constructions that keep the voice casual. Numerals follow the same soft, heavy construction, designed to match the letters in weight and roundness for consistent display settings.