Sans Normal Poroj 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'Araboto' by FarahatDesign, and 'Flaco' by Letter Edit (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children’s media, friendly, playful, casual, approachable, soft, approachability, display impact, softness, simplicity, cheerfulness, rounded, bubbly, chunky, compact, informal.
A heavy, rounded sans with soft terminals and generously curved joins that give strokes a cushioned, “molded” feel. Letterforms are compact with broad counters and minimal detailing, relying on simple, geometric curves and sturdy verticals rather than sharp corners. Curves are notably full and circular (especially in O/Q and the bowls of B/P/R), while horizontals and crossbars stay thick and even, producing a steady, poster-like color in text. Figures follow the same rounded construction, with simplified shapes and stable, wide forms that read clearly at medium to large sizes.
Best suited for headlines, short blurbs, signage, and branding where a friendly, high-impact presence is desired. It works well on packaging and labels, playful editorial or event materials, and children’s or casual lifestyle design where rounded forms help convey warmth and accessibility.
The overall tone is warm and easygoing, with a friendly, kid- and community-oriented personality. Its soft geometry and chunky weight suggest playfulness and approachability rather than formality, lending a cheerful, informal voice to headlines and short messages.
Likely designed to deliver an instantly approachable, high-visibility sans that feels soft and contemporary. The simplified, rounded construction prioritizes charm and clarity in display settings while maintaining enough structure for brief text use at larger sizes.
The rounded terminals and compact proportions create strong word shapes with tight internal spacing, which can feel dense in longer passages. The design maintains consistent softness across uppercase, lowercase, and numerals, reinforcing a cohesive “bubble” aesthetic.