Serif Forked/Spurred Ismy 10 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Ministry' by Device (names referenced only for comparison).
Keywords: headlines, editorial, book covers, packaging, posters, classic, authoritative, heritage, storybook, heritage tone, display impact, distinctive terminals, editorial voice, bracketed serifs, spurred terminals, rounded joins, compact counters, soft curves.
A robust serif with pronounced bracketed serifs and distinctive spurred, fork-like terminals that add bite to otherwise rounded forms. Strokes are weighty and evenly paced, with moderate contrast and softened transitions that keep curves full and counters relatively compact. The lowercase shows a tall x-height and sturdy, vertical stems; the overall rhythm feels dense but controlled, with slightly condensed interior space and a steady baseline presence. Numerals and capitals share the same confident, sculpted construction, with clear serifed endings and consistent weight across the set.
Well-suited for headlines, subheads, and pull quotes where its dark texture and distinctive terminals can carry a page. It also fits book covers and editorial branding that wants a classic serif voice with extra personality, as well as packaging and poster work that benefits from a strong, heritage-inflected presence.
The tone is traditional and assertive, with a literary, old-style flavor that reads as trustworthy and established. The ornamental spurs introduce a subtle eccentricity—more characterful than a plain text serif—suggesting a vintage or storybook mood without becoming decorative to the point of novelty.
Likely designed to deliver a traditional serif reading of authority while differentiating itself through spurred, forked terminals and sturdy proportions. The tall lowercase and compact counters aim for impact and legibility at larger sizes, making it feel tailored to display and editorial emphasis rather than delicate, low-contrast text settings.
In text, the heavy color creates strong emphasis and a dark, unified texture, while the forked/spurred details remain visible at display sizes and in short headlines. The rounded bowls and bracketed serifs keep it from feeling overly sharp, balancing firmness with warmth.