Serif Flared Ushu 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Copperplate Gothic' by Bitstream, 'Copperplate EF' by Elsner+Flake, 'Copperplate Gothic' by Linotype, 'Copperplate SB' and 'Copperplate SH' by Scangraphic Digital Type Collection, 'Copperplate Gothic' by Tilde, and 'Copperplate' by URW Type Foundry (names referenced only for comparison).
Keywords: body text, editorial, books, magazines, branding, classic, bookish, refined, institutional, readability, versatility, heritage tone, editorial clarity, quiet personality, bracketed, flared terminals, oldstyle, calligraphic, transitional.
This serif shows moderate stroke contrast with gently modulated curves and sturdy verticals that widen into subtly flared, bracketed endings. Serifs read as wedge-like and softly curved rather than sharply hairlined, giving the outlines a calm, durable rhythm. Capitals are proportioned with traditional Roman balance and broad bowls, while the lowercase maintains a steady texture and clear counters for comfortable reading. Figures appear lining with open forms and restrained detailing, matching the text-oriented construction.
It suits long-form reading in books, journals, and magazines where a stable, classic serif texture is desired. It also performs well for headlines, pull quotes, and institutional or cultural branding that benefits from a refined yet approachable voice.
The overall tone feels traditional and credible, with a slightly calligraphic warmth that keeps it from looking sterile. It conveys an editorial, literary character—measured and authoritative—without becoming overly ornate.
The design appears intended as a versatile text serif that combines conventional Roman proportions with understated flare at stroke endings to add warmth and distinction. Its measured contrast and consistent rhythm suggest a focus on readability and reliable editorial performance.
Spacing and proportions create an even typographic color in paragraph settings, and the flared stroke endings add a quiet personality that becomes more apparent at larger sizes. Curved letters like C, G, and S show smooth, continuous modulation, reinforcing a composed, print-friendly impression.