Sans Superellipse Hulab 5 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Gotham' by Hoefler & Co., and 'Performa' by Resistenza (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, assertive, retro, compact, graphic, space saving, high impact, geometric unity, poster display, brand emphasis, condensed, blocky, squared, rounded corners, tight apertures.
A compact, heavy sans with a distinctly squared, superelliptical construction: bowls and counters read as rounded rectangles, and curves resolve into broad, flattened arcs. Strokes are consistently thick with minimal modulation, producing dense black shapes and tight interior spaces. The overall footprint is condensed, with short crossbars and compact apertures; terminals are blunt and clean, and joins stay sturdy and simplified for impact. Numerals and capitals share the same boxy rhythm, while lowercase keeps a straightforward, utilitarian skeleton with a restrained, functional feel.
Best suited to display settings where maximum impact is needed in limited horizontal space—headlines, posters, packaging panels, bold brand marks, and concise signage. It can also work for short subheads or callouts where a dense, compact tone is desirable.
The font projects an assertive, industrial confidence with a hint of retro poster sensibility. Its compact massing and squared-round geometry give it a punchy, no-nonsense voice that feels engineered and graphic rather than expressive or delicate.
The design appears intended to deliver high-impact, space-efficient typography with a cohesive superelliptical geometry. Its simplified, sturdy forms prioritize strong silhouette recognition and an engineered, contemporary-meets-retro presence for attention-driven use.
At text sizes the tight counters and heavy density can close in, while at display sizes the squared curves and compressed rhythm become a defining visual motif. The overall texture is even and emphatic, favoring strong silhouettes over airy readability.