Sans Normal Itmaf 1 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, and 'Presser' by Konstantine Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, signage, sporty, techy, confident, modern, energetic, impact, modernity, legibility, brand presence, display strength, rounded, geometric, blocky, compact, heavy.
A heavy, geometric sans with broad proportions and rounded rectangular curves. Strokes are uniform and dense, with large counters that stay open despite the weight, giving the letters a clean, cut-out feel. Terminals are mostly squared or gently rounded, and many joins feel engineered and crisp rather than calligraphic. The lowercase shows a tall x-height and sturdy, minimal ascenders/descenders, while figures are wide and prominent with simple, high-impact shapes.
Best suited to display work where impact and immediacy matter—headlines, posters, packaging callouts, and bold brand marks. The wide, open forms and tall lowercase make it effective for signage and short UI labels when set large, especially in contexts that benefit from a modern, athletic or industrial voice.
The overall tone is assertive and high-energy, with a contemporary, performance-oriented flavor. Its wide, solid silhouettes read as confident and attention-grabbing, leaning toward sporty and tech-forward branding rather than subtle editorial typography.
This design appears intended to deliver maximum visual presence with a clean geometric construction: a strong, wide sans for attention-first typography that stays legible through open counters and simplified shapes.
Spacing appears generous for such a heavy style, helping maintain legibility in large, bold settings. Round letters (like O and 0) are notably broad and stable, while diagonals (V, W, X, Y) keep a taut, angular rhythm that reinforces the font’s punchy presence.