Sans Normal Itmam 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sporty, modern, confident, tech, impact, display clarity, brand presence, modernization, rounded, geometric, compact apertures, high impact, blocky.
A heavy, geometric sans with broad proportions and rounded bowls that read as near-circular in O/C/G and the numerals. Strokes are thick and uniform with only subtle modulation, and terminals are clean and blunt rather than tapered. Many counters are relatively compact (notably in e/a/s), while curves stay smooth and continuous, giving the face a sturdy, engineered feel. The lowercase is straightforward and legible, with single-storey a and g, a short-armed r, and a firm, horizontal-leaning rhythm; figures are bold and wide with rounded forms in 0/6/8/9 and an open, angular 4.
Best suited to large-scale settings where impact and immediacy matter—headlines, posters, retail signage, packaging, and bold brand moments. It can also work for short UI labels or section headers when a strong, modern presence is desired, but it will feel dense for long-form reading.
The overall tone is assertive and utilitarian, with a modern, performance-oriented energy. Its wide, dense shapes and rounded geometry convey strength and clarity, leaning toward a sporty, industrial voice rather than a delicate or editorial one.
The design appears intended to deliver a bold, contemporary sans with wide stance and rounded geometry that holds up under heavy weight. It prioritizes instant recognition and a confident silhouette for display-led typography.
In text, the weight creates a strong color and tight internal whitespace, so spacing and line length will influence comfort at smaller sizes. The design maintains consistent geometry across caps, lowercase, and numerals, producing a cohesive, logo-friendly texture.