Sans Superellipse Pekig 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Sans Beam' by Stawix and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, sturdy, industrial, playful, retro, assertive, impact, compactness, approachability, display clarity, rounded corners, blocky, compact, soft-edged, high impact.
A compact, heavy sans with a distinctly rounded-rectangle construction. Strokes are thick and even, with softened corners and largely squared terminals that create a sturdy, blocky silhouette. Counters are relatively tight and openings tend to be small, giving the face a dense, poster-ready color. Curves resolve into superelliptical forms (notably in O/C/G and numerals), while diagonals in letters like K, V, W, X, and Y read as strong wedges that keep the rhythm energetic. Overall spacing feels snug, and the design favors clear, simplified shapes over delicate detail.
Best suited to display settings where weight and compactness help text stay readable at a distance—posters, headlines, labels, and signage. Its dense texture and rounded corners also work well for bold brand marks and packaging that benefit from a friendly-but-tough voice, while longer passages may need generous size and spacing to avoid a heavy overall color.
The tone is bold and confident with a friendly softness from the rounded geometry. It evokes a retro, workmanlike flavor—part industrial signage, part playful display—making statements feel direct and punchy rather than refined or minimal.
The design appears intended to deliver maximum impact in a compact width while maintaining approachable, rounded geometry. By combining heavy, simplified letterforms with superelliptical curves and squared terminals, it aims for a durable, sign-paint-like presence that remains contemporary and easy to reproduce across media.
Uppercase forms are especially compact and monumental, while lowercase remains similarly sturdy with simple, sturdy joins and minimal modulation. The figures match the alphabet’s blocky logic, with rounded-rectangle bowls and firm, squared ends that keep numerals prominent in headings.