Sans Normal Arbaj 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype; 'BR Candor' by Brink; 'Agenor', 'Geometos Max', 'Geometos Neue', and 'Heavitas Neue' by Graphite; 'Krong' by Joelmaker; 'Glence' by Nine Font; and 'Bozon' by ROHH (names referenced only for comparison).
Keywords: ui text, branding, editorial, wayfinding, packaging, modern, clean, friendly, neutral, technical, versatility, clarity, contemporary tone, system design, neutral branding, geometric, rounded, open apertures, monoline, smooth curves.
This is a clean, geometric sans with predominantly monoline strokes and smoothly rounded curves. Letterforms lean on circular construction (notably in C, O, and G), balanced by straight, crisp terminals and simple joins. Proportions feel generous and open, with wide counters and clear spacing that keeps the texture even in paragraphs. Uppercase shapes are steady and straightforward, while the lowercase maintains a simple, contemporary skeleton with round dots and unembellished forms; numerals are similarly plain and readable with consistent stroke weight.
It works well for interface copy, product and brand systems, and editorial typography where a clean, contemporary sans is needed. The open counters and steady rhythm also suit signage and informational settings, and the smooth geometry can support packaging and marketing headlines without feeling overly stylized.
The overall tone is modern and neutral with a friendly softness from the rounded geometry. It reads as calm, practical, and contemporary rather than expressive or ornamental, giving text a clear, matter-of-fact voice.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity and even color in running text while retaining a modern, approachable character for display use.
Details like the round i/j dots, open apertures, and restrained terminals help maintain clarity at text sizes, while the circular bowls keep headings feeling approachable. The shapes avoid quirky idiosyncrasies, aiming for consistency across letters and figures.