Serif Other Ipso 7 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, magazines, posters, elegant, dramatic, fashion, confident, display impact, luxury tone, editorial voice, distinctive texture, classic remix, flared, ball terminals, wedge serif, calligraphic, display.
A high-contrast serif with pronounced thick–thin modulation and crisp, tapered wedge serifs. The strokes often swell into rounded, teardrop-like terminals, giving many letters a sculpted, ink-trap-adjacent feel where curves meet stems. Proportions are slightly condensed in places with lively, variable counters and a strong vertical emphasis; diagonals and joins show sharp, calligraphic tension. The lowercase features a moderate x-height with distinctive, bulbous terminals on forms like a, c, e, s, and t, while capitals feel stately and weighty with dramatic internal shaping.
Best suited to display typography such as headlines, magazine covers, pull quotes, and brand marks where its contrast and sculpted terminals can be appreciated. It can work for short-to-medium editorial blocks at generous sizes and with comfortable tracking, but it is most compelling when used to create bold, high-style typographic statements.
The overall tone is refined and theatrical, blending classic editorial polish with a decorative, fashion-forward edge. Its pronounced contrast and expressive terminals convey confidence and luxury, with a slightly eccentric, boutique character rather than a purely traditional book-seriffed voice.
The design appears intended to reinterpret a classic high-contrast serif through a more decorative lens, emphasizing flared serifs and rounded terminals to produce a distinctive, premium texture. It prioritizes personality and visual impact while maintaining a recognizable serif skeleton for sophisticated, editorial applications.
In text settings, the heavy verticals and deep curves create a strong rhythm and a noticeably patterned texture, especially in combinations like "ow", "ck", and "qu". Numerals share the same contrast and rounded terminal logic, reading as formal and display-oriented rather than utilitarian.