Sans Superellipse Esguz 7 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Thicker' by Zetafonts (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, sporty, dynamic, techy, modern, confident, motion, impact, modernization, clarity, approachability, slanted, rounded, soft corners, compact, high legibility.
This is a slanted sans with a smooth, rounded-rectangle construction and firmly weighted strokes. Curves are broad and controlled, corners are softened, and joins stay clean with minimal stroke modulation. Proportions feel compact and efficient, with wide interior counters and a forward-leaning rhythm that keeps text moving. Numerals and capitals share the same streamlined, slightly condensed feel, with clear silhouettes and consistent spacing.
It performs best in branding and display settings—logos, headlines, posters, and packaging—where its slanted stance and rounded geometry can carry a strong voice. It also works for short UI labels, product names, and callouts that benefit from punchy legibility and a contemporary, kinetic feel.
The overall tone is energetic and performance-oriented, combining a modern, engineered smoothness with an assertive stance. Its rounded geometry keeps it approachable, while the slant and sturdy weight add urgency and motion. The result feels well suited to contemporary, tech-adjacent branding where clarity and momentum matter.
The design appears intended to deliver a bold, forward-leaning sans that stays clean and readable while emphasizing speed and modernity. Its superelliptical curves and softened terminals suggest a deliberate move toward a sleek, industrial finish without becoming harsh.
Round forms (like O, C, and G) read as superelliptical rather than perfectly circular, giving the face a distinctive, product-design polish. The italic angle is steady across cases, and the lowercase retains clear differentiation between similar shapes, supporting quick scanning in short bursts of copy.