Sans Normal Lobeh 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Neutro' by Durotype, 'CF Asty' by Fonts.GR, and 'Associate Sans' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, playful, modern, attention-grab, forward motion, friendly impact, display emphasis, slanted, rounded, bulky, friendly, punchy.
A heavy, slanted sans with compact proportions and smooth, rounded curves. Strokes are thick and even, with broad counters and softened joins that keep the forms open despite the weight. The italics are built into the design rather than simply obliqued, producing a forward-leaning rhythm and a dense, poster-ready texture. Terminals tend to be clean and blunt, while rounded letters (like O, C, S) show consistent, circular construction; diagonals (like V, W, Y) read sturdy and slightly compressed.
Best suited for headlines and short statements where you want immediate impact—posters, ads, packaging, and bold brand marks. It also fits sports and lifestyle graphics, event promotions, and social media tiles where a confident, forward-leaning voice helps carry the message.
The overall tone is assertive and upbeat, with a forward motion that feels sporty and promotional. Its rounded shapes and heavy weight add friendliness and approachability, while the strong slant keeps it energetic and attention-seeking.
Designed to deliver high-impact, contemporary display typography with a built-in sense of motion. The combination of heavy strokes, rounded construction, and a pronounced slant suggests a focus on bold messaging and approachable brand energy rather than long-form reading.
Numerals are bold and simple with large inner spaces, staying legible at display sizes. The lowercase shows a single-storey construction in key letters and a generally compact, sturdy feel that favors impact over delicacy.