Sans Normal Lubay 10 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Ghino' by Fontmachine, 'June Pro' by Schriftlabor, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, punchy, energetic, friendly, confident, impact, motion, approachability, modernity, display, oblique, rounded, soft corners, compact caps, large counters.
A heavy, oblique sans with rounded, open shapes and smooth, low-detail curves. Strokes stay broadly consistent while terminals are clean and slightly softened, giving the forms a sturdy, contemporary feel. Uppercase letters read compact and blocky with generous interior space, while the lowercase shows a tall, prominent body and simple, utilitarian construction. Numerals are thick and straightforward, with a clear, modern silhouette designed to hold up at large sizes.
Best suited for attention-forward display work such as headlines, posters, and promotional graphics where its weight and slant can lead the layout. It also fits sports-leaning branding, energetic event materials, and packaging that needs a bold, approachable voice.
The overall tone is energetic and assertive, with a friendly softness from the rounded geometry. Its slanted stance and dense weight create a sense of motion and urgency, making it feel sporty and modern rather than formal or editorial.
Likely designed to deliver maximum impact in a modern sans voice while staying approachable through rounded geometry and open counters. The oblique posture suggests an emphasis on speed and forward motion, optimized for big, bold typographic statements.
The sample text shows strong word-shape momentum and high visual impact, with counters and apertures remaining readable despite the mass. Diagonals and curves feel slightly dynamic, and the heavy oblique angle encourages short lines and bold statements over long, quiet reading.