Sans Normal Ammaf 1 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, web body, signage, product copy, editorial, modern, neutral, approachable, clean, pragmatic, versatility, legibility, neutrality, clarity, modern tone, rounded, monoline, open counters, soft terminals, solid numerals.
A rounded, monoline sans with sturdy verticals and smooth, circular bowls. Curves are generously rounded and counters stay open, while terminals tend to finish bluntly for a clean, contemporary feel. The uppercase is straightforward and geometric in spirit, and the lowercase maintains a simple, readable construction with minimal modulation. Numerals are clear and robust, matching the overall even stroke rhythm and giving the set a consistent, workmanlike texture in text.
This face is well suited to UI and web typography, where consistent stroke weight and open counters help maintain clarity at small to medium sizes. It also fits signage and wayfinding, as well as product and editorial copy that benefits from a clean, contemporary sans with a slightly softened edge.
The overall tone is modern and neutral, with a friendly softness coming from the rounded curves rather than decorative detail. It reads as dependable and straightforward, suited to interfaces and everyday communication where clarity matters more than personality-forward quirks.
The design appears intended as a general-purpose, contemporary sans that emphasizes clarity, evenness, and a friendly neutrality. Its rounded geometry and steady rhythm suggest a focus on versatile, day-to-day readability across digital and print contexts.
Text color is even and stable across lines, with a calm rhythm that holds up well in continuous reading. The design leans on simple geometry and open shapes, producing a legible silhouette without calling attention to distinctive flourishes.