Sans Normal Oskog 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Barnule' by Azzam Ridhamalik, 'Hanley Pro' by District 62 Studio, 'DuGrotesk' by Dutype Foundry, 'RF Dewi' by Russian Fonts, and 'Faffin Sans' by S6 Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, utilitarian, friendly, punchy, impact, clarity, modernity, versatility, geometric, blocky, compact, high-impact, clean.
A heavy, clean sans with broad, rounded forms and a compact interior rhythm. Strokes are generally even with subtly squared terminals, creating a sturdy, engineered feel rather than a soft, fully rounded one. Counters are relatively tight for the weight, and curves (C, G, O) read as strongly circular/elliptical while straight-sided letters (E, F, H, N) keep crisp, stable edges. The lowercase uses single-storey a and g, with short ascenders/descenders and simple, open construction; numerals are stout and highly legible with large, clear shapes.
This font performs best where strong presence and fast recognition matter—headlines, posters, brand marks, packaging, and wayfinding/signage. Its dense, sturdy shapes also suit short UI labels or dashboard-style typography when a firm, high-contrast presence is desired.
The overall tone is assertive and contemporary, prioritizing clarity and presence. Its geometric backbone and solid weight give it a straightforward, workmanlike voice, while rounded bowls keep it approachable rather than severe.
The design appears intended as a modern, geometric workhorse for display-forward typography: maximal impact, clean construction, and dependable legibility without decorative quirks. It emphasizes strong silhouettes and consistent rhythm to remain readable at a glance.
Spacing appears generous enough to keep heavy strokes from clogging in display sizes, while the tight counters increase density and visual punch. The design stays consistent across caps, lowercase, and figures, with a uniform, no-nonsense rhythm suited to prominent settings.