Sans Normal Osmeh 2 is a bold, wide, medium contrast, upright, tall x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Imago W1G' by Berthold, 'ITC Franklin' by ITC, 'Founder' by Serebryakov, and 'Boring Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, straightforward, friendly, impact, clarity, modernity, versatility, geometric, round, sturdy, clean, high-impact.
A heavy, geometric sans with broad proportions and rounded curves balanced by crisp verticals and horizontals. Stroke terminals are predominantly square-cut, keeping forms clean and sturdy, while bowls and counters stay open and circular, supporting clarity at display sizes. The lowercase shows a tall x-height and simple construction, with single-storey-style shapes where applicable and minimal modulation. Numerals are similarly robust and even in color, designed to hold their shape under strong weight without collapsing counters.
Best suited to headlines, brand marks, posters, and packaging where a strong, clear presence is needed. The large x-height and open counters help it remain legible in short texts, making it a solid option for signage and UI display elements when a bold voice is desired.
The overall tone is confident and contemporary, with a no-nonsense voice that still reads approachable due to its rounded geometry. It feels assertive and headline-ready, projecting clarity and stability rather than delicacy or ornament.
Likely intended as a versatile, high-impact sans for modern communication, prioritizing bold presence, clean geometry, and legibility in prominent sizes. The restrained detailing and consistent rhythm suggest a focus on straightforward, contemporary typography that reproduces reliably in print and on screen.
Spacing and letterforms produce a dense, consistent typographic color that works especially well in short bursts of text. The design leans on uniform geometry and squared terminals, giving it a practical, utilitarian rhythm across caps, lowercase, and figures.