Serif Normal Ihmup 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: books, magazines, newspapers, headlines, branding, classic, formal, editorial, literary, authoritative, editorial text, classic tone, space economy, traditional branding, bracketed, crisp, bookish, refined, calligraphic.
This is a high-contrast serif with slender hairlines, firmer vertical stems, and sharply tapered, bracketed serifs. The overall color is crisp and slightly condensed, with relatively tight internal counters and a steady vertical rhythm. Curves are smoothly modeled with a mild calligraphic influence, visible in the shaping of rounds and the transitions into serifs. Lowercase forms read traditionally, with compact proportions and clear, restrained details that keep the texture even in continuous text.
It performs well in editorial settings such as book typography, magazine features, and newspaper-style layouts, where a classic serif voice is desired. The narrow set and strong contrast also make it effective for headlines, pull quotes, and formal branding where space economy and a refined tone matter.
The tone is classic and formal, leaning toward literary and editorial conventions rather than display novelty. Its contrast and narrow posture give it an authoritative, old-style-influenced elegance that feels suited to traditional publishing and institutional communication.
The design appears intended as a conventional, publication-oriented serif that prioritizes a polished, traditional reading experience while retaining enough contrast and sharpness to carry headings gracefully.
The sample text shows a consistent, even texture at large sizes, with crisp joins and fine terminals that emphasize refinement. Numerals match the text style closely, maintaining the same contrast and serif treatment for a cohesive typographic palette.