Sans Normal Borat 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, branding, packaging, headlines, friendly, modern, approachable, playful, clean, approachability, readability, modernity, versatility, rounded, soft terminals, humanist, open counters, monoline.
A rounded, monoline sans with softly tapered terminals and generous curves throughout. Letterforms show open apertures and roomy counters, with smooth joins and slightly organic, humanist modulation in how strokes meet and end rather than purely geometric construction. Uppercase shapes are broad and stable with rounded corners and simplified structure, while the lowercase maintains clear differentiation and an even rhythm in text. Numerals follow the same rounded, approachable logic, with simple forms and soft endings that keep the texture consistent.
It performs well in interface copy, product labeling, and general-purpose branding where a clean sans is needed but a friendlier tone is desired. The rounded construction and open shapes also make it a good choice for short headlines and display lines, as well as supporting text in marketing materials.
The overall tone is friendly and contemporary, with a gentle, informal warmth created by the rounded forms and softened terminals. It reads as approachable and mildly playful without becoming novelty-driven, making it suitable for brands that want to feel modern but not severe.
The design appears intended to deliver a versatile everyday sans that feels modern and welcoming, using rounded geometry and softened terminals to reduce harshness while keeping clear, straightforward letterforms for practical readability.
The soft stroke endings and open letter interiors help prevent clogging and keep words readable at moderate sizes. The slightly humanist drawing gives the font a lively texture in paragraphs compared to stricter geometric sans designs.