Sans Normal Diluj 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial text, branding, packaging, signage, clean, friendly, modern, approachable, neutral, clarity, versatility, approachability, contemporary tone, text readability, rounded, humanist, open apertures, soft terminals, even rhythm.
A rounded, monoline sans with gently humanist proportions and soft, slightly tapered terminals. Curves are smooth and generous (notably in C, G, O, and e), while verticals stay steady, producing an even, calm texture in text. Uppercase forms are straightforward and open, with a clean, simple G and a Q featuring a short, unobtrusive tail. Lowercase is highly legible, with a single-storey a and g, a compact, friendly t with a short crossbar, and open counters that keep paragraphs airy.
This style performs well for interface typography, product and service branding, and general-purpose editorial settings where a clean, friendly sans is needed. Its open forms and even rhythm also suit short headlines, captions, and wayfinding or informational signage.
The overall tone is contemporary and approachable, balancing neutrality with a subtle warmth from its rounded joins and soft endings. It feels calm and dependable rather than assertive, making it well suited to clear communication where a friendly voice is desired.
The design appears intended as a versatile everyday sans that prioritizes readability and a smooth, contemporary texture. Its softened geometry and humanist cues suggest an aim to feel welcoming while remaining neutral enough for broad use across digital and print contexts.
Spacing appears comfortable and consistent, helping the font maintain clarity at text sizes. Numerals follow the same rounded construction, with simple, readable shapes and minimal quirks, supporting a cohesive typographic palette across letters and figures.