Sans Normal Edrew 1 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, posters, packaging, editorial, captions, airy, casual, modern, friendly, lightweight, approachability, modernity, motion, clarity, light tone, oblique, clean, rounded, open, lively.
A clean oblique sans with rounded, open forms and a smooth, low‑contrast stroke. The letterforms lean consistently to the right, with tapered joins and gently curved terminals that keep the texture light and flowing. Proportions are compact and relatively narrow, while counters stay open, helping the shapes read clearly even with the slanted construction. Numerals follow the same soft, rounded construction, with simple, continuous curves and minimal angularity.
Works well for light, modern branding, short headlines, and display copy where an easygoing oblique voice is desired. It can also suit packaging, social graphics, and pull quotes where a clean sans needs a more personal, energetic slant than a true roman style.
The overall tone feels informal and approachable, like a relaxed handwriting cue translated into a neat sans structure. Its steady slant and smooth curves give it a forward-moving, contemporary feel without becoming aggressive or mechanical.
The design appears intended to provide a simple, readable oblique sans that feels contemporary and human, balancing geometric roundness with subtle handwritten motion. It aims for a versatile voice that can add warmth and momentum to titles and short passages without relying on decorative details.
The sample text shows an even rhythm across words, with slightly calligraphic moments in diagonals and curved strokes that add character while staying restrained. Round letters (like O/Q) appear especially smooth and circular, reinforcing the font’s friendly, open personality.