Sans Normal Liger 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Helvetica Now' by Monotype and 'Glimp' and 'Glimp Rounded' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, punchy, impact, speed, attention, modernity, emphasis, slanted, rounded, compact, brash, high-impact.
A heavy, slanted sans with compact proportions and rounded, closed counters. Strokes are broadly uniform with little visible modulation, producing dense, inky shapes and strong color on the line. Terminals are clean and mostly straight-cut, while curves stay smooth and slightly squared at joins, giving letters a sturdy, engineered feel. The lowercase is compact with sturdy bowls and short extenders, and the figures are similarly chunky and simplified for impact at display sizes.
This style performs best in headlines, posters, and brand marks where strong emphasis and quick recognition are needed. It’s well-suited to sports, retail, and promotional graphics, as well as packaging and social assets that benefit from a compact, high-impact word shape.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and urgency. Its weight and tight rhythm read as confident and attention-grabbing, leaning toward a contemporary, sporty voice rather than a formal or delicate one.
The design appears aimed at delivering maximum punch and speed with minimal stylistic distraction: a bold, slanted sans built for contemporary display typography. Its simplified geometry and tight counters prioritize presence and cohesion over fine detail, reinforcing a strong, modern voice in large sizes.
Spacing appears tuned for big, bold settings: interior counters are kept relatively tight and the silhouettes carry most of the differentiation. The slant is consistent across capitals, lowercase, and numerals, helping the font feel unified in headlines and short bursts of text.