Sans Normal Liret 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Vito' by Dots&Stripes Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, energetic, modern, friendly, impact, motion, attention, modernity, clarity, oblique, blocky, rounded, geometric, compact.
A heavy, oblique sans with broad strokes and rounded, geometric construction. Curves are clean and continuous, terminals feel blunt and slightly softened rather than sharp, and counters are large enough to stay open at display sizes. The slant is consistent across capitals, lowercase, and figures, producing a forward-leaning rhythm, while widths vary subtly from glyph to glyph for a lively, not overly rigid texture. Numerals share the same sturdy, rounded language and read as cohesive companions to the letters.
This style is well suited to headlines, posters, and branding that need immediate impact and a sense of motion. It can work effectively for sports and streetwear-themed graphics, packaging, and promotional campaigns where strong, rounded forms help maintain legibility while delivering attitude. For extended reading, it will be most comfortable in short bursts such as pull quotes, labels, and bold callouts.
The overall tone is assertive and energetic, with a sporty, momentum-driven feel from the strong weight and steady slant. Its rounded geometry keeps it approachable, balancing punchy impact with a friendly, contemporary voice.
The font appears designed to deliver high-impact, forward-leaning display typography with a modern, geometric backbone. Its consistent oblique stance and rounded, sturdy shapes suggest an intention to project speed and confidence while remaining approachable and easy to scan at larger sizes.
The design emphasizes bold silhouettes and simple internal shapes, favoring clarity and punch over delicate detail. In longer lines the consistent oblique angle creates a strong directional flow, so spacing and line length will noticeably shape the perceived tempo.