Sans Normal Amriv 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fazeta Sans' by Adtypo, 'Quire Sans' by Monotype, 'Arazatí' by TipoType, 'Corner' by URW Type Foundry, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: branding, headlines, ui, packaging, signage, modern, friendly, confident, clean, pragmatic, clarity, approachability, modernity, impact, rounded, geometric, open apertures, high legibility, large counters.
This typeface is a robust sans with rounded, geometric construction and smooth, continuous curves. Strokes are uniform and dense, with generous counters and open apertures that keep forms readable even at heavier weights. Uppercase letters sit with a steady, engineered rhythm; rounds (C, G, O, Q) are broadly circular, while diagonals (A, K, V, W, Y) are firm and clean. The lowercase shows simple, single-storey forms (notably a and g) and straightforward terminals, producing an uncluttered texture in text. Numerals follow the same sturdy, rounded logic, with clear silhouettes and consistent weight distribution.
It performs well for branding and headline settings where a solid, contemporary voice is needed, and it also suits UI labels, dashboards, and product interfaces that benefit from clear letterforms. The sturdy shapes and open interiors make it a good choice for packaging and signage where quick recognition matters.
The overall tone feels contemporary and approachable, pairing a friendly roundness with a confident, no-nonsense presence. It reads as utilitarian but not cold, suited to brands and interfaces that want clarity with a touch of warmth rather than strict neutrality.
The design intention appears to be a contemporary, highly legible sans that balances geometric roundness with strong, straightforward structures. It aims to provide a friendly but authoritative texture for modern display and interface typography.
Spacing appears comfortably open in text, with strong word shapes and minimal visual noise. The design favors simple joins and broad internal spaces, giving it a stable, signage-like clarity while retaining a smooth, polished finish.