Sans Normal Vimoj 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' by Brink, 'Uniform Italic' by Miller Type Foundry, 'Axiforma' and 'Kinetika' by Monotype, 'Humant' by TipoType, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, sporty, modern, approachable, energetic, impact, approachability, motion, clarity, modernity, rounded, oblique, soft corners, geometric, compact counters.
This typeface is a heavy, oblique sans with rounded, geometric construction and very low stroke contrast. Curves lean toward near-circular bowls with softened terminals, while joins and diagonals are sturdy and slightly compressed, giving a dense, punchy color on the line. The uppercase reads clean and structured, with broad curves in C/G/O and straightforward, blocky forms in E/F/T, while the lowercase maintains a simple, contemporary skeleton with compact apertures and counters. Numerals are similarly rounded and weighty, designed to match the letterforms in width and color without delicate details.
It’s well suited to brand marks, advertising headlines, packaging, and short-to-medium display text where a bold, friendly voice is needed. The strong, rounded forms also work well for signage and UI highlights, particularly when set with generous spacing to preserve clarity.
The overall tone is upbeat and contemporary, with a friendly softness from the rounded shapes and a sense of motion from the slant. It feels sporty and confident rather than formal, leaning toward branding and display contexts where warmth and energy are important.
The design appears intended to deliver a modern, approachable sans that feels fast and energetic without becoming sharp or aggressive. Its rounded geometry and consistent slant suggest a focus on impactful display typography that remains readable and inviting.
The oblique angle is consistent across letters and numbers, and the heavy weight creates strong presence even at moderate sizes. Rounded terminals and closed-ish shapes keep the rhythm smooth, though the dense counters suggest it will read best with a bit of breathing room in tracking and leading.