Sans Normal Afrim 12 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, signage, posters, modern, clean, friendly, sporty, efficient, legibility, modernity, motion, clarity, versatility, oblique, rounded, open apertures, humanist, smooth curves.
A smooth, oblique sans with rounded bowls and softly tapered terminals that keep strokes clean without feeling mechanical. Proportions lean comfortably broad, with generous counters and open apertures that help letters stay distinct in text. Curves are built from steady, near-uniform strokes, and the slanted construction is consistent across capitals, lowercase, and numerals, giving lines a forward rhythm. Overall spacing reads even and text color stays stable in longer passages.
Well-suited to interface typography, wayfinding, and general-purpose editorial use where a clean oblique voice is helpful. Its broad proportions and open shapes also make it effective for branding, short headlines, and promotional graphics that want a modern, energetic feel without resorting to extremes.
The tone is contemporary and approachable, with a subtle sense of motion from the consistent slant. It feels practical and upbeat rather than formal, balancing clarity with a mild, friendly softness in its curves.
The design appears intended as a straightforward, contemporary sans with an always-on oblique stance—prioritizing clarity, steady rhythm, and an energetic forward lean for modern communication contexts.
Lowercase forms show simplified, single-storey shapes where expected, reinforcing an accessible, utilitarian voice. Numerals follow the same rounded, forward-leaning logic, keeping figures legible and visually aligned with the letters.