Sans Other Amluy 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids branding, merchandise, playful, bouncy, quirky, friendly, cartoony, handmade feel, playful display, friendly impact, casual branding, rounded, chunky, wobbly, informal, soft corners.
A heavy, soft-cornered sans with an intentionally irregular, hand-cut rhythm. Strokes are broad and largely uniform, with rounded terminals and slightly wobbly contours that create a lively texture. Counters are compact and rounded, and many letters show subtle asymmetries and off-axis curves that keep the silhouette animated rather than geometric. The lowercase has simple, sturdy forms with a single-storey a and g, while the figures are similarly chunky and slightly uneven in stance.
This design is best suited to display use where its chunky shapes and playful irregularity can be appreciated—posters, headlines, product packaging, and branding that aims for warmth and humor. It can also work well for short callouts, stickers, and merch graphics where a handmade, informal voice is desired.
The overall tone is upbeat and approachable, with a comedic, handmade character that feels more like cut paper or marker lettering than industrial type. Its irregularity reads as friendly and expressive, making text feel casual and lighthearted.
The design appears intended to deliver a bold, friendly sans that prioritizes personality over precision, using controlled irregularity and rounded massing to evoke hand-crafted lettering. It aims to stand out through texture and charm rather than strict geometric consistency.
The font’s strong weight and tight apertures can make interior spaces close up at smaller sizes, while the intentional wobble becomes a defining feature in longer lines. In display settings, the uneven baseline and varied letter silhouettes add charm and motion.