Slab Contrasted Piha 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Open Serif' by Matteson Typographics, 'Amasis' and 'Amasis eText' by Monotype, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, confident, industrial, robust, vintage, impact, stability, readability, authority, heritage, blocky, bracketed, ink-trap hints, compact joins, large counters.
A heavy, slab‑serif design with broad proportions and strongly rectangular construction. Strokes are largely uniform with only modest modulation, and the serifs read as thick, squared slabs with subtle bracketing that softens the joins. Curves are full and open, giving bowls and counters a generous, readable feel, while corners and terminals stay crisp and blunt. The lowercase maintains a steady rhythm with sturdy stems, and the numerals follow the same solid, workmanlike geometry for a cohesive text color.
Well suited to headlines and subheads where a strong, anchored voice is needed, as well as posters and signage that benefit from high presence. It can also serve editorial and packaging contexts when you want a robust slab-serif texture and clear letter shapes, particularly at medium-to-large sizes.
The font conveys a sturdy, no‑nonsense tone—confident and grounded, with an industrial, poster-like presence. Its slab forms and dense weight suggest a pragmatic, archival character that can also feel slightly retro in display sizes.
The design appears intended to deliver maximum impact with a stable, slab‑serif structure and a consistent, readable rhythm. It balances blunt, rectangular details with gentle bracketing and open counters to stay legible while maintaining a bold, assertive voice.
In running text, the letterforms create a dark, even typographic color and a deliberate cadence, with serifs that help anchor lines and emphasize horizontality. The design’s wide stance and big internal spaces help prevent the weight from collapsing at larger sizes, making it especially assertive in headings.