Sans Normal Amriv 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Ingrid' by Fontsmith, 'Conamore' by Grida, 'Whitney' by Hoefler & Co., 'PGF Qualta' by PeGGO Fonts, 'Infoma' by Stawix, and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, friendly, clean, confident, utilitarian, clarity, versatility, modernity, approachability, impact, geometric, rounded, even, sturdy, crisp.
A solid sans with a geometric, round-driven construction and smooth, even curves. Strokes are consistently heavy with minimal modulation, and terminals read clean and straightforward rather than calligraphic. Counters are generally open and circular, with round letters like O/C/G feeling broad and stable; curves meet straight stems with tidy joins that keep the silhouette crisp. Lowercase forms use a single-storey a and g, reinforcing a simple, contemporary build and an easy reading rhythm in text.
This font is well-suited to headlines, branding, and signage where a clean, contemporary sans is needed with strong presence. It also works for UI labels and informational layouts that benefit from simple letterforms and open counters, especially at medium to large sizes.
The overall tone is modern and approachable, with a dependable, no-nonsense clarity. Its rounded geometry and uncomplicated lowercase give it a friendly, accessible voice while still feeling confident and firm at display sizes.
The design appears intended as a versatile geometric sans that prioritizes clarity and a friendly, contemporary look. Its simplified lowercase construction and consistent stroke treatment suggest a focus on dependable readability and bold, modern impact across common editorial and branding contexts.
The sample text shows strong word-shape definition and clear spacing, supporting punchy headlines and short paragraphs. Numerals appear straightforward and sturdy, matching the same geometric, rounded logic as the letters.