Script Bigum 7 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, greeting cards, headlines, posters, playful, friendly, casual, whimsical, handmade, hand-lettered feel, friendly tone, expressive display, casual branding, brushy, rounded, bouncy, lively, textured.
A lively handwritten script with brush-pen construction, showing rounded terminals, tapered joins, and noticeable stroke modulation. Letterforms lean mostly upright with a bouncy baseline and variable rhythm, mixing occasional connections with clear, readable separations between many characters. Ascenders and descenders are long and expressive, while counters stay open and simplified for quick recognition. Capitals are prominent and gestural, with looped and swashed shapes that add emphasis without becoming overly ornate.
Well-suited to branding, packaging, and social media graphics where a friendly handwritten voice is desired. It performs best in headlines, short phrases, invitations, and greeting-card style applications where its loops and brush modulation can read clearly. For longer paragraphs, generous size and leading will help preserve the lively rhythm and avoid crowding around descenders.
The font conveys an informal, upbeat tone that feels personable and handmade. Its soft curves and springy spacing suggest friendliness and approachability, with a touch of whimsy that suits lighthearted messaging. The contrast and brush texture add energy, keeping the voice expressive rather than formal.
Likely designed to mimic quick, confident brush lettering with a polished consistency, balancing expressive swashes with practical readability. The goal appears to be a charming, approachable script that adds personality to display text without relying on heavy ornament.
The sample text shows strong word-shape clarity at display sizes, helped by open bowls and distinct capital forms. Some letters feature playful entry/exit strokes and looped descenders (notably in forms like g, y, and z), which contribute to character but can create busier color in tighter line spacing.