Sans Normal Kalam 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont and 'CF Panoptik' by Fonts.GR (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, packaging, dynamic, confident, sporty, modern, friendly, impact, motion, modernity, clarity, promotion, slanted, rounded, compact, solid, high-impact.
A slanted sans with sturdy, even strokes and broadly rounded curves paired with crisp, straight terminals. Counters are open and clean, with a compact, forward-leaning rhythm that keeps shapes tight and energetic. Uppercase forms are straightforward and geometric in feel, while the lowercase shows simple, contemporary constructions (single-storey shapes in letters like a and g) that read clearly at display sizes. Numerals follow the same solid, rounded logic, maintaining consistent weight and spacing across the set.
Best suited to headlines and short text where impact and motion are desirable—brand marks, sports or tech marketing, posters, and bold promotional layouts. It can also work for UI accents or callouts when a confident, energetic emphasis is needed.
The overall tone is energetic and assertive, with a forward motion that suggests speed and momentum. Its rounded geometry keeps the voice approachable rather than severe, making it feel contemporary, active, and promotional.
Designed to deliver a modern, high-impact sans voice with a strong sense of forward movement, balancing sturdy construction with rounded friendliness for attention-grabbing display typography.
The slant is pronounced enough to read as intentionally dynamic, and the stroke endings stay clean and unembellished. Wide circular letters maintain smooth, nearly continuous curves, while diagonals and joins remain sharp, giving the design a mix of softness and punch.