Sans Normal Edlum 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, brand systems, posters, headlines, editorial, modern, clean, dynamic, friendly, neutral, clarity, modernity, versatility, motion, oblique, monoline, rounded, open, airy.
A monoline, oblique sans with clean, rounded construction and smoothly drawn curves. Letterforms show open apertures and generous counters, with terminals that read crisp and lightly tapered rather than blunt. The oblique slant is consistent across caps, lowercase, and figures, producing a steady forward rhythm. Proportions feel balanced and contemporary, with a straightforward skeleton and minimal fuss, keeping shapes legible in both isolated glyph view and continuous text.
This font works well for interface labels, product and marketing copy, and brand systems that want a contemporary, unobtrusive typographic voice with a bit of forward energy. It also scales nicely into headlines and poster-style settings where the oblique angle can add pace without becoming overly stylized.
The overall tone is modern and approachable, with a subtle sense of motion from the slant. It feels neutral and professional rather than decorative, leaning toward a clear, contemporary voice suited to everyday communication.
The design appears intended to provide a versatile italicized sans that stays clear and even in texture, combining geometric simplicity with comfortable readability. Its consistent slant and open shapes suggest a focus on practical, modern usage across digital and print contexts.
Capitals are simple and geometric-leaning, while the lowercase maintains clarity through open forms and distinct silhouettes. Numerals match the same oblique stance and clean, rounded logic, helping mixed alphanumeric strings feel cohesive.