Sans Normal Kiboh 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sero' by FontFont, 'Malden Sans' by Monotype, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, editorial, interfaces, signage, packaging, modern, energetic, sporty, technical, clean, motion, clarity, modernity, emphasis, streamlining, oblique, geometric, rounded, taut, forward-leaning.
A slanted sans with smooth, geometric construction and low stroke modulation. The letterforms lean consistently to the right with compact curves and crisp terminals, balancing rounded bowls against firm, straight-sided strokes. Counters stay fairly open and circular, while joins and diagonals read sharp and efficient, giving the design a quick rhythm. Numerals follow the same oblique logic with streamlined shapes and steady proportions that feel cohesive with the letters.
This font works well for branding systems that want a dynamic, forward-leaning voice, and it holds up in editorial callouts, pull quotes, and subheads where italic emphasis is desired as a primary style. Its clean geometry and even rhythm also suit UI labels, dashboards, and wayfinding where a modern, streamlined appearance helps content feel fast and current.
The overall tone feels contemporary and in-motion, with an assertive forward slant that suggests speed and momentum. Its restrained, no-nonsense shapes keep it professional and technical rather than expressive, making it feel sporty and modern without becoming playful.
It appears designed as a purposefully oblique sans meant to communicate motion and clarity, offering a modern, engineered look that stays readable while adding energy to headlines and emphasized text.
The design maintains a consistent slant across caps, lowercase, and figures, producing a unified texture in paragraphs. Rounded forms and tight curvature keep the silhouette smooth, while strong diagonals add punch in headlines and short labels.