Sans Normal Kumos 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Prachason Neue' by Jipatype, 'MVB Embarcadero' by MVB, 'Applied Sans' by Monotype, 'Air Superfamily' by Positype, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, assertive, dynamic, impact, motion, clarity, approachability, modernity, oblique, rounded, chunky, compact, high-impact.
A heavy, oblique sans with rounded bowls and smoothly curved terminals, giving the shapes a softened, aerodynamic feel. Strokes remain largely uniform, with broad joins and generous counters that keep forms open despite the weight. The slant is consistent across caps, lowercase, and numerals, producing a forward-leaning rhythm; proportions are steady and practical, with compact apertures in letters like S and G and sturdy, simplified diagonals in K, V, W, and X. Numerals follow the same rounded, solid construction for a cohesive texture in mixed settings.
This style performs best at display sizes where its weight and slant can deliver impact—headlines, posters, campaign graphics, and bold brand statements. It’s also well-suited to energetic sectors like sports, fitness, and entertainment, and to packaging or signage that needs quick, high-contrast visibility against a simple background.
The overall tone is energetic and contemporary, with a sense of motion created by the strong oblique angle and compact, muscular shapes. Rounded curves temper the aggression, so it reads as sporty and confident rather than sharp or technical.
The design appears intended to combine strong presence with a clean, friendly surface: a compact, forward-leaning sans that signals momentum while staying approachable through rounded geometry and open internal spaces.
Lowercase forms appear single-storey where applicable (notably the a), reinforcing a straightforward, contemporary voice. The glyph set shown maintains consistent angles and stroke endings, which helps headlines and short phrases look unified and punchy.